Omid is commercially minded, practical and easy to deal with. Clients rely on him for clear, plain-English advice and for getting to the point quickly. His experience working both in-house and in private practice means he understands how businesses make decisions, balance risk and keep moving. He works closely with founders, growing businesses and established brands on commercial contracts, technology and data matters, privacy, consumer law, IP and day-to-day business risk. His approach is shaped by years of advising internal stakeholders, senior decision-makers and business teams on issues that need practical answers, not lengthy legal theory. Omid is also a founding director of Plummark, where he leads trade mark work for startups and SMEs, including clearance, filing, prosecution and broader brand protection strategy. Alongside that, he has built substantial in-house experience as Senior Legal Counsel at a national FMCG business, advising across procurement, technology, privacy, marketing, governance and regulatory matters. His background also includes private practice roles focused on commercial and IP matters, including SaaS and software projects, distribution and supply arrangements, consumer law, licensing, trade mark portfolio management and regulatory advice.